Liting Splading is responsible for driving the development and delivery of innovative, programmatic marketing solutions including development of programmatic trading practice and advancement of programmatic trading products/solutions for Havas Media Group. Connecting audience planning and programmatic execution via an integrated approach with analytics, automation, content, performance and wider Meaningful digital experience strategies, to ultimately demonstrate business growth.
The trade press has called out Virginia Hyland as an industry pioneer. She successfully launched her own start-up independent agency 15 years ago. As a one-woman band, she single-handedly pitched to clients, knocked out the competition, and created a unique agency that grew to be one of the most respected and largest indies.